Filed under: Hybrids/Alternative (http://www.autoblog.com/category/hybrids/), Green (http://www.autoblog.com/category/green/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Videos (http://www.autoblog.com/category/videos/), Lexus (http://www.autoblog.com/category/lexus/)
http://www.blogsmithmedia.com/www.autoblog.com/media/2008/02/lexus_h_450.jpgOffsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled "the power of h" and features television spots, print spreads, and other media that depicts an environment where H has given up all other pursuits for a post in the Lexus Hybrid revolution. It's clever, and we're glad that Lexus didn't actually try to trademark one of the most commonly used (http://www.letterfrequency.org/#english-language-letter-frequency) letters. Oh, and the ads? Let's just say its interesting to see the medium of video transmogrified into an ersatz page of text. Teaser spots and press release after the jump.

[Source: Lexus]Continue reading Today's Lexus is brought to you by the letter "H" - new hybrid advertising campaign (http://www.autoblog.com/2008/02/08/todays-lexus-is-brought-to-you-by-the-letter-h-new-hybrid-a/)

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